Dealing with the news media
Case studies

Example 1:
Client - Eastern Birmingham Primary Care Trust
Theme - Overcoming the shortage of GPs

This release aimed to highlight the need to recruit more doctors to part of the country that had been historically 'under-doctored' and would need to plug gaps from a large number of impending retirements. Targeted locally, this release resulted in coverage in Birmingham media, a leader article in the Birmingham Post newspaper and interviews on local radio news and current affairs programmes.