Dealing with the news media
Case studies

Example 2:
Client - Birmingham Drug Action Team
Theme - Promoting drugs awareness

This release, linked to a major conference being held in the city to map out a future multi-agency strategy for tackling drugs, aimed to raise public awareness of the scale of the problem and ways of reducing the harm drugs cause. Targeted locally, the release resulted in an eight-minute slot on regional television news, interviews on local radio and a prominent report in the Birmingham Post newspaper.