Dealing with the news media
Case studies

Example 3:
Client: West Midlands Dental Health Promotion Group
Theme: Best teeth in the country

This release was issued as part of an ongoing public information campaign to highlight the dental health benefits of fluoridated water across large parts of the West Midlands, as reflected in independently collected statistics showing that local children have the lowest levels of tooth decay in the country. Targeted regionally, the release resulted in television and local radio news coverage, plus articles in a wide range of local newspapers serving populations of more than five million people.