Dealing with the news media
Case studies

Example 4:
Client - Registered Nursing Home Association
Theme - Potential for nurses employed by nursing homes to extend their role and functions into the wider community

This release was issued in response to a government White Paper on the future direction of community-based services. Targeted at specialist health and social care media, it secured coverage in number of professional and trade publications, as well as being used as a key news feature on the CareandHealth.com website.