Major information campaigns

Do you need people to know about – and start using – a new service you are launching? Do you need to mobilise public support for your cause? Do you need to recruit new members to your organisation? Do you need to attract more applicants for jobs that you just can’t seem to fill that easily?

These are just a few of the reasons why you may be thinking about mounting a major information campaign to raise your profile among the people who matter to you most. It won’t be a question of running off a few leaflets or issuing a single news release to the local newspaper.

You’ll need to think imaginatively about a multi-faceted information campaign that will make its mark with your target audience and, importantly, will have a lasting effect. After all, you don’t want people just flocking in on your opening day and numbers then tailing off. You don’t just want a banner headline on day one, only for people to forget about you within the week.

To discuss how best to address your long-term communications needs, please contact us on 0121-765 4222. We can help you to plan a strategy and identify the most cost-effective communications methods for implementing it. On your behalf, we can then put the plan into practice and monitor its impact.